Global grocer Tesco is getting some laughs for the design printed on its buttermilk cartons: an illustration of a pitcher surrounded by what basically looks like an orange penis.
A photo featuring a Tesco store shelf with two of the containers -- one creased in such a way that makes it look even more NSFW -- made the rounds after a Redditor posted it over the weekend.
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"Tesco? More like testico," one viewer cracked after seeing the picture on Imgur.
On Reddit someone quipped, "What are you talking about, it's just the borders of Finland and Sweden."
And then there was this:
Oh Tesco. I'm not sure this creamy stuff is buttermilk.... http://t.co/XYcuBa2LPw via @MetroUK
— Doug Segal (@doug_segal) October 27, 2014
The packaging can be found on Tesco's Irish website, in case anyone was wondering if the image was manipulated digitally. It apparently was not.
And why is anyone surprised? After all, Tesco is the same company that brought us this beauty a few years ago:
Dear Tesco, when faced with the decision of which word to abbreviate, 'Assorted' is not the one to chose. pic.twitter.com/RQiPwwfGoK
— James HodcroftⓂ️ (@jameshodcroft) November 19, 2013
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